Escaping the Build Trap: How Effective Product Management Creates Real Value

Escaping the Build Trap: How Effective Product Management Creates Real Value

Melissa Perri

200 pages

For businesses to stay competitive in today's market, they need to adopt a culture of customer-centered practises that focus on results instead of outputs. Companies that live and die by their outputs often fall into the "build trap," where they crank out features to meet their schedule instead of the
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