Failing to Succeed: The Story of India’s First E-Commerce Company

Failing to Succeed: The Story of India’s First E-Commerce Company

K. Vaitheeswaran

197 pages

K. Vaitheeswaran helped start India's first e-commerce company in 1999, when hardly anyone there used the Internet for business. But years later, when e-commerce in India was booming, Indiaplaza shut down, even though it had been there first. What happened? Not enough money? Wrong strategies? Was it
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