Flip the Funnel: How to Use Existing Customers to Gain New Ones
Joseph Jaffe
286 pages
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading
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