Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
291 pages
NEW YORK TIMES BESTSELLER: An instant classic about why some ideas succeed and others fail, as well as how to make your own idea more likely to succeed. A must-read in the age of "fake news."
Mark Twain once said, "A lie can get halfway around the world before the truth can even get its boots on." This
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