Misbehaving: The Making of Behavioral Economics

Misbehaving: The Making of Behavioral Economics

Richard H. Thaler

358 pages

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change
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