Outcomes Over Output: Why customer behavior is the key metric for business success

Outcomes Over Output: Why customer behavior is the key metric for business success

Josh Seiden

64 pages

In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service- and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we
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