Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data Into Added Value

Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data Into Added Value

Wouter Verbeke, Cristian Bravo

416 pages

Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book
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