Traversing the Traction Gap: Developing a Market-First Mindset to Engineer Your Go-To-Market Success
Bruce Cleveland
128 pages
Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product in a potential blockbuster category to scalable business. However scrappy they are, industry statistics show that more than 80 percent of all early-stage
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