Copywriting

Editing is an art that you can't see, and the best work is often missed. Editors try to make books that are informative, easy to read, and enjoyable while still giving credit to the author. This makes it harder to really understand the different roles they play in getting a project from an idea to being ...Read More

The Artful Edit looks at the many parts of editing, which are often misunderstood or just ignored. This book shows how important editing is to good writing. It is full of examples, quotes, and case studies, such as an interesting discussion of how Max Perkins and F. Scott Fitzgerald worked together to ...Read More

The classic guide to copywriting is now in its third edition, which is completely new. This book is for copywriters, account executives, creative directors, freelance writers, advertising managers, and even business owners and brand managers who write or approve copy. It shows dozens of copywriting ...Read More

What are the secrets to writing online? Why do some writers get hundreds of thousands or even millions of views on their work, while others keep writing and writing and never get any attention? Nicolas Cole, whose articles have been seen more than 100 million times, is pulling back the curtain on his ...Read More

In the "old days" of direct marketing, it took a long time and a lot of work to make copy. Also, it took just as long to teach a copywriter how to write good copy—often two to four years and a lot of hurt feelings. Just do it! Both of these problems are solved by The New Science of Writing Breakthrough ...Read More

Scientific Advertising is an important book about advertising from the early 20th century. It is still used by people learning the basics and more advanced parts of the advertising field today. Scientific Advertising was written by Claude C. Hopkins, who is known as the "father" of modern advertising. ...Read More

This book isn't just for copywriters and other advertising experts. It's for anyone who owns a business, works in marketing, or needs to make more sales. Why? Because it talks about how to control the forces in the market that affect sales. Simply put, Gene's book is about the problem that all copywriters ...Read More

The Copyeditor's Handbook is a lively and useful guide for both new editors and experienced editors who want to improve their skills or learn more about their job. This thoughtful handbook tells copyeditors in book publishing and corporate communications what they do, what they look for when editing ...Read More