Gamification books explain how to use game mechanics in places that aren't games, like a website, an online community, a learning management system, or the intranet of a business, to get more people involved. The goal of gamification is to get customers, employees, and business partners to work together, share, and talk to each other.
Kevin Werbach, Dan Hunter
For the win, take your business to the next level. Millions of people play World of Warcraft, Farmville, Scrabble, and countless other games every day on their computers, game consoles, mobile phones, tablets, and social networks. This brings in billions of dollars in sales every year. Decades of research ...Read More
The Dutch philosopher Johan Huizinga says that play is the most important thing in societies that are doing well in his book Homo Ludens, which has become a "must-read" for people who design games. Like civilization, play needs rules and people who are willing to work within them. Huizinga traces the ...Read More