Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford

You think your product is great, but does anyone else agree with you? Put everything you thought you knew about positioning out of your mind. You don't have to follow trends, compare yourself to the competition, or try to get the most customers to buy your product for it to be successful. What is it
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