Branding

You think your product is great, but does anyone else agree with you? Put everything you thought you knew about positioning out of your mind. You don't have to follow trends, compare yourself to the competition, or try to get the most customers to buy your product for it to be successful. What is it ...Read More

The seven universal elements of powerful stories are used by New York Times best-selling author Donald Miller to teach people how to dramatically improve how they connect with customers and grow their businesses. The StoryBrand process by Donald Miller is a tried-and-true way for business leaders to ...Read More

If you don't explain what your brand is, someone else will. Karen Tiber Leland is a brand and marketing strategist. She helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of by accident, gain more influence in their industries and companies, and become thought ...Read More

How did advertising look a hundred years ago? How did the first brands catch Indian people's attention? How old are the roots of how people buy things in the country today? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, and Mafatlal Textiles are all examples of brands that ...Read More