The Brain Audit: Why Customers Buy

The Brain Audit: Why Customers Buy

Sean D'Souza, John Forde

180 pages

How the Brain Works When Making a Choice: Do you ever want to know what a customer is thinking? Don't let chance decide what you should do and let that customer walk away. People don't want to leave your business. They want to do business with you. How does the brain decide what to do? And what makes
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