Psychology

Everyone knows that having a high IQ doesn't mean you'll be successful, happy, or good, but until Emotional Intelligence came along, we didn't know why. Daniel Goleman's brilliant report from the cutting edge of psychology and neuroscience gives us shocking new insights into our "two minds"—the rational ...Read More

Two well-known investment advisors and authors of the best-selling book The Great Reckoning show both the currents of disaster and the chances of prosperity and renewal as we move into the next century. In The Sovereign Individual, the author explains how to get ready financially for the next stage ...Read More

Do men really have to be born to cheat? Does being monogamous really help women? The Moral Animal is one of the most thought-provoking science books in recent years because it asks questions like these. Wright shows how our genes affect everything from our sexual preferences to the way we act at work, ...Read More

What is the best way to be successful in any field? Not what you might think. Many experts say that if you want to learn a skill, play an instrument, or be the best in your field, you should start early, work hard, and put in as many hours of deliberate practise as you can. If you mess around or wait, ...Read More

Start at the End is Nudge meets Hooked, a practical guide to making products and services that change how we work and what we buy. Modern companies often decide what to make in a way that looks like an episode of Mad Men. People throw around ideas until one sounds cool enough to do, and then they make ...Read More

We get stuck in a cycle of responses so often. We douse fires. We handle emergency situations. We stay downstream in the river and fix one problem after another, but we never go upstream to fix the systems that caused the problems. This book looks at the psychological forces that push us downstream, ...Read More

Pork dorks. Craftsters. Fans of American Girl. Even though they have different tastes, these eclectic diehards have a lot in common: they are all crazy about a certain brand, product, or category. They are very passionate about the things they love, and they know a lot about those things. They are not ...Read More

The IndiGo Story is a fascinating look at how an unknown company entered the dangerous Indian sky and became the market share and profit leader without any competition. This book is clearly written and makes strong arguments. It tells the story of how the company grew from a fearless start-up to one ...Read More

Psychologist Mihaly Csikszentmihalyi's research on "optimal experience" has shown that a state of mind called "flow" is what makes an experience truly satisfying. People usually feel very happy, creative, and totally involved in life when they are in flow. Csikszentmihalyi shows how this state of well-being ...Read More

From the author of "When" and "Drive," which were both #1 New York Times bestsellers, comes a new book about the power of regret and how it can change our lives. In his book The Power of Regret, Daniel H. Pink says that everyone has regrets. They're a healthy and normal part of being human. And if we ...Read More

How the Brain Works When Making a Choice: Do you ever want to know what a customer is thinking? Don't let chance decide what you should do and let that customer walk away. People don't want to leave your business. They want to do business with you. How does the brain decide what to do? And what makes ...Read More

Find out how customers' attention, perception, memory, mood, motivation, and social influence are affected by their psychology. This will help you decide if your digital innovations will be well received by customers. Bottlenecks: Aligning UX Design with User Psychology helps entrepreneurs, designers, ...Read More

This best-selling book from the author of The Laws of Human Nature is amoral, smart, cruel, and instructive. It has sold more than a million copies and is the definitive guide for anyone who wants to gain, observe, or defend against ultimate control. People magazine called the book "beguiling" and "fascinating." ...Read More

Scientific Advertising is an important book about advertising from the early 20th century. It is still used by people learning the basics and more advanced parts of the advertising field today. Scientific Advertising was written by Claude C. Hopkins, who is known as the "father" of modern advertising. ...Read More

Influencer is a thought-provoking book by the best-selling authors who taught the world how to have Crucial Conversations. It combines the amazing insights of behavioural scientists and business leaders with the amazing stories of high-powered influencers from all walks of life. You'll learn every step ...Read More

Don't believe everything you hear anymore. Now, two science professors give us the tools we need to spot fake news and bad data and think clearly in a world full of them. It's getting harder and harder to know what's true. There is a lot of false information, misinformation, and fake news. The way we ...Read More

In the much-anticipated book Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that control how we think. System 1 works quickly, intuitively, and emotionally. System 2 works more slowly, carefully, and logically. Kahneman shows both the great ...Read More