Product Development

How do you know if the product or service you are making is what your customers want? How do you make sure it gets better over time? How do you make sure that your team is making value for your customers in a way that makes value for your business? In this book, you'll learn a structured, long-term ...Read More

Start at the End is Nudge meets Hooked, a practical guide to making products and services that change how we work and what we buy. Modern companies often decide what to make in a way that looks like an episode of Mad Men. People throw around ideas until one sounds cool enough to do, and then they make ...Read More

Two of the most well-known authors and speakers in the computer industry are back with a new version of the book that changed the way software is managed. With humour and wisdom drawn from years of management and consulting experience, DeMarco and Lister demonstrate that the major issues of software ...Read More

Now more than ever, it's easy to make a new product. But it's a different story to make a great product that people want to buy and use. Build Better Products is a hands-on, step-by-step guide that helps teams add strategy, empathy, design, and analytics to their development process. You'll learn how ...Read More

Most startups fail. But a lot of these failures can be stopped. The Lean Startup is a new way of doing things that is being used all over the world. It is changing how businesses are built and how new products are introduced. Eric Ries says that a startup is a group that is trying to make something ...Read More

From three design partners at Google Ventures comes a unique five-day process for solving hard problems through design, prototyping, and testing ideas with customers. Every day, the startups in which Google Ventures invests have to figure out where and how to put their efforts where they will do the ...Read More

How do companies that do well make products that people can't stop using? Why do some things get a lot of attention while others don't? What makes us do things out of habit with certain things? Is there a pattern to the way technology gets us hooked? Nir Eyal answers these questions and many more by ...Read More

Interviews are a basic tool for user research that most people think they already have. Isn't it true that anyone can ask a question? We're sorry to say that's not true. Interviewing Users gives you tips and tools for interviewing that will help you get useful information from anyone. You'll go from ...Read More

Since Don't Make Me Think came out in 2000, more than 400,000 Web designers and developers have used Steve Krug's guide to help them understand the basics of information design and easy navigation. In this 3rd edition, Steve comes back with a new point of view to look at the ideas that made Don't Make ...Read More

Deploy Empathy will teach you how to talk to and really listen to your customers so you can find out what their hidden needs, wants, and processes are. Anyone can learn how to show empathy. With the strategies you'll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more ...Read More

Returning customers are the lifeblood of any product or service business. Don't let customers you worked hard to get leave with their money. In Fighting Churn with Data, you'll learn powerful techniques that are based on data to keep as many customers as possible and reduce the things they do that cause ...Read More

Find out how customers' attention, perception, memory, mood, motivation, and social influence are affected by their psychology. This will help you decide if your digital innovations will be well received by customers. Bottlenecks: Aligning UX Design with User Psychology helps entrepreneurs, designers, ...Read More

Now, 10 years after the release of "Four Steps to the Epiphany," It started the Lean Startup revolution, and now it has a follow-up... The Owner's Manual for Startup The Manual includes lessons learned and best practises from the past 10 years. that have taken over the world of startups. It: Uses the ...Read More