Find books about service design to make your service easier for customers to use, more useful, and more desirable. Service design looks at what customers really need at each step of their interaction with an organisation. This is true whether the service is brand new or already exists.
Marc Stickdorn, Markus Edgar Hormess
How can an organisation create a culture that puts the customer first? This is the first book to give a complete look at how service design can be used to improve the quality of service and how service providers and customers work together. You'll learn specific enablement guidelines for how to run workshops, ...Read More
Andy Polaine, Lavrans Løvlie
When we use banks, buses, health care, and insurance companies, we have bad experiences. They don't make us happier or feel more wealthy. Why aren't they as well made as things we like to use, like an Apple iPod or a BMW? The "developed" world has moved past the industrial way of thinking about products, ...Read More