This Is Service Design Doing: Applying Service Design Thinking in the Real World

This Is Service Design Doing: Applying Service Design Thinking in the Real World

Marc Stickdorn, Markus Edgar Hormess

541 pages

How can an organisation create a culture that puts the customer first? This is the first book to give a complete look at how service design can be used to improve the quality of service and how service providers and customers work together. You'll learn specific enablement guidelines for how to run workshops,
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