Customer Development

How do you know if the product or service you are making is what your customers want? How do you make sure it gets better over time? How do you make sure that your team is making value for your customers in a way that makes value for your business? In this book, you'll learn a structured, long-term ...Read More

Everyone knows that having a high IQ doesn't mean you'll be successful, happy, or good, but until Emotional Intelligence came along, we didn't know why. Daniel Goleman's brilliant report from the cutting edge of psychology and neuroscience gives us shocking new insights into our "two minds"—the rational ...Read More

How can an organisation create a culture that puts the customer first? This is the first book to give a complete look at how service design can be used to improve the quality of service and how service providers and customers work together. You'll learn specific enablement guidelines for how to run workshops, ...Read More

Pork dorks. Craftsters. Fans of American Girl. Even though they have different tastes, these eclectic diehards have a lot in common: they are all crazy about a certain brand, product, or category. They are very passionate about the things they love, and they know a lot about those things. They are not ...Read More

The IndiGo Story is a fascinating look at how an unknown company entered the dangerous Indian sky and became the market share and profit leader without any competition. This book is clearly written and makes strong arguments. It tells the story of how the company grew from a fearless start-up to one ...Read More

Customer experiences are getting more complicated because there are more channels, touchpoints, contexts, and moving parts, and they are all delivered by organisations that are not working together as a whole. How can you make your ideas come to life when there are so many obstacles? Orchestrating Experiences ...Read More

Modern business has changed in a way that can't be undone. It has become more customer-focused, and we need clear road maps to get around in this new world. CX, which stands for "customer experience," is everything a customer does with your business. It's a combination of both the product and the service. Murali ...Read More

Interviews are a basic tool for user research that most people think they already have. Isn't it true that anyone can ask a question? We're sorry to say that's not true. Interviewing Users gives you tips and tools for interviewing that will help you get useful information from anyone. You'll go from ...Read More

Returning customers are the lifeblood of any product or service business. Don't let customers you worked hard to get leave with their money. In Fighting Churn with Data, you'll learn powerful techniques that are based on data to keep as many customers as possible and reduce the things they do that cause ...Read More

Find out how customers' attention, perception, memory, mood, motivation, and social influence are affected by their psychology. This will help you decide if your digital innovations will be well received by customers. Bottlenecks: Aligning UX Design with User Psychology helps entrepreneurs, designers, ...Read More

Now, 10 years after the release of "Four Steps to the Epiphany," It started the Lean Startup revolution, and now it has a follow-up... The Owner's Manual for Startup The Manual includes lessons learned and best practises from the past 10 years. that have taken over the world of startups. It: Uses the ...Read More

The best-selling authors of the classic book Difficult Conversations teach us how to listen to and learn from feedback, advice, criticism, and coaching. We are surrounded by feedback. Bosses, coworkers, customers, and even family, friends, and in-laws all have "suggestions" for how we should do our ...Read More

Influencer is a thought-provoking book by the best-selling authors who taught the world how to have Crucial Conversations. It combines the amazing insights of behavioural scientists and business leaders with the amazing stories of high-powered influencers from all walks of life. You'll learn every step ...Read More

How do you make something that makes people happy? You must first know who you're building for and how they plan to use it. With this useful book, you'll learn about user story mapping, a practise that is often misunderstood, and how it can help your team stay focused on users and their experiences during ...Read More

Imagine your ideal customer as someone who is friendly, eager to meet, and willing to help you make the sale and promote your products and services throughout the organisation. It turns out that person is the last one you want. Most marketing and sales teams go after buyers who are ready to buy and ...Read More